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Surprise, Surprise

3/1/2019

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The chills that music can give us are a neurological reaction to surprise.  When the music takes an unexpected turn, a change in key, or a sudden high-note switch to a low, we can feel a frisson. Pharrell Williams chokes up when he is touchingly surprised by a music student's soundtrack with an emotional impact he doesn't see coming. ​
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In his must-read book, Thinking Fast and Slow, Nobel prize-winning economist Daniel Kahneman explains that surprise helps us understand the world. 

We are surprised when our mental model of one thing causing another - a model that our mind is continually, unconsciously building - is suddenly jarred.  Pay attention here, surprise tells us.

As educators we know that surprise is a useful tool for learning . That's why in this Top 15 Mistakes When Learning Accounting video, we assert and explain many truths that are designed to take business managers aback.

Profit isn't valuable. Income doesn't come in. Anything physical is an asset, including your trash.  Oh c'mon.

But it's all true. And the element of surprise makes the underlying lessons stick.

So, boo you.

Peter.
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    Co-founder Peter Frampton is the lead author of this blog.

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