We are surprised when our mental model of one thing causing another - a model that our mind is continually, unconsciously building - is suddenly jarred. Pay attention here, surprise tells us.
As educators we know that surprise is a useful tool for learning . That's why in this Top 15 Mistakes When Learning Accounting video, we assert and explain many truths that are designed to take business managers aback.
Profit isn't valuable. Income doesn't come in. Anything physical is an asset, including your trash. Oh c'mon.
But it's all true. And the element of surprise makes the underlying lessons stick.
So, boo you.