So it gave us a thrill to see that Dr. Mas Subramanian’s team at Oregon State University has invented a new color. They’re calling it YInMn Blue, because it uses the chemical elements Ytrium, Indium and Manganese.
And while the application of color to accounting is a relatively new concept, the powerful impact of color on the human consciousness has been understood for centuries.
YInMn Blue may be something new under the sun, but purple has caught our eyes for quite a long time indeed.
In the 16th Century it was high treason to wear purple, which was King Henry VIII’s exclusive color.
And 1,000 years before that only Japanese officials of the highest rank were allowed to wear purple. It was the rarest of colors before today’s synthetic hues.
In our seminars, purple is reserved for that wonderful thing, Profit!
Best regards, Peter