Just prior to a Washington, DC workshop, an attendee shared, “When I see a balance sheet, I see a zebra.” And with that profoundly simple statement our mascot was born.
Human brains don’t intuitively make sense of dense rows and columns - like those found on financial statements.
Our brains prefer shapes and colors when it comes to interpreting and remembering.
Shapes help us recognize and sort out information. Colors help us store memory by increasing our attention level. (There’s a reason why companies spend millions to find the right colors for branding.)
This is why our graphical BaSIS Framework has been so effective in changing the way our participants perceive finance and accounting.
Warm Regards, Peter